Friday, 13 November 2009

Colour Changes

I chose to change the Ikea Logo, originally the Ikea logo is vibrant, clear and attractive:


Now it is not very nice to look at, I think also that the use of pink might deter some men from associating with the company. Due the colours chosen, lines are not as clean in the logo anymore:


Also. when when colours are changed it can often remove all associations with what it stands for:


What was instantly recognisable as the first aid sign could now be a symbol for anything

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