Journal Task

People want their products to do more for them than just function well because there are so many versions of one product. Manufacturers are all supplying for the same target market, the products are primarily the same, function is the same, the only way that they may truly differ is by aesthetics which makes purchase down to the individuals taste.
For example I bought my Olympus digital camera about 4 years ago, it is still in a good working order as if it were brand new.




However, it is now dated in technology and aesthetics which led me to replace it for another.

When Looking at all the new models I noticed that the specifications were very similar on most of the different makes with the prices ranging from £69 - £200+ some of the more expensive models were priced because of brand, others because of a slightly higher spec. But predominantly they all had the same function.



I chose the Fujifilm Z100 because if had a very decent spec at a decent price. What led me to choose it over other cheaper models was its looks.

To me this camera was the best looking one there, brown being my favourite colour, the LCD screen on the back is much larger than my original camera and the size is more pleasing making use much easier.

It is Aesthetics and Ergonomics of an object that make them appealing to people. This is why there are so many of one object to choose from because everybody has different tastes and it is down to the designers to make a product that suites each individual.