To help you steer through the minefield of potentially costly miscommunications that characterize 'Web Integrator Speak' here's a quick glossary of terms and statements:
What your friendly web integrator really means when he/she says:
- "Your site really needs a Flash Intro"
- Translation: 'I'm dying to play with some cool multimedia software and would like you to pay for me to learn the software'
- "We'll put a firm timeline in place"
- Translation: In two weeks we'll generate a lengthy list of impressive milestones etched for posterity in M/S Project. We'll then ignore every element of the timeline and spend most of our time finding excuses why you the client are responsible for the overhang
- "You know your target audiences"
- Translation: 'We have no intention of learning who those people are. And if they don't live in a big city, wear hip clothes and go to impressive sounding networking events they're beneath our consideration anyway'
- "Bandwidth is not an issue anymore"
- Translation: 'If any of your site visitors have the audacity to use anything less than a T3 they are beyond our contempt'
- "Can we meet to go over the project"
- Translation: 'We need to hit you up for money. Geez, how were we to know that the six level rollover wouldn't work with Netscape 4.05?'