Physical Environment:The environment is for customers browsing or buying books and it promotes the latest releases, recommends various titles and sells books of all kinds to people of all ages. Books are sorted into genres and alphabetically organised via the authors name. A section is dedicated to the best new releases and special offers. The books are all on shelves throughout the building and signs are above these shelves to display which books are on those shelves. Waterstones is one of my favourite stores, I love the smell, the displays, the books everywhere and I if there is a coffee shop inside it adds more smells and sounds in the environment. A problem there might be is that I'm sure if I am allowed to take pictures inside the store, I would have to ask.
The Waterstones Bridlesmith Gate, Nottingham is one of the contries 'superstores', it has four floors of books, a costa coffe, an events room and an art galley inside
Online Environment:The website will be aimed at Waterstones existing customers and people who love books. It will be made to look and act differently to an online 'store', while still performing the same action (Informing and selling) it will behave differently. The site will be organised kind of virtually. The user will go in through the doors, see the shelves. The navigation bars will not be the usual list. The website will be updated to match the top books of the week/month and to reflect the time of year i.e Christmas, autumn etc. I feel excited about the online environment, Waterstones motto (or tag line) is 'discover something new', I want to emphasise the 'discover' part as if it is an adventure searching for your favourite author.
Problems with this idea are: I know that this representation of Waterstones will not be liked by everyone as it doesn't follow generic website design / navigation and it may not hold all the links and information that the current website holds because of the layout (it would mean tedious amounts of virtual environment or story created).